A pizzeria is only as good as its branding? Well, not exactly. However, when Napoli Trattoria approached me to create a brand identity for their new restaurant, I wanted the branding to be the first thing that hit your sensory palette. In a market saturated with green, red and white, we wanted to express a new look and for certain a new color palette. Diving into the owners heritage and family roots, we found ourselves in the beautiful costal city of Naples. Coincidentally, finding our new color, the Napoli blue. The logo was designed in mind to not only reference the pizzeria they owned, but to pave a path to the restaurant they had next door. An icon was developed to accentuate the logo, making it formal yet approachable. We then created packaging that essentially developed a new meaning for the words "pizza box". With the addition of some fun language and a striking design, this was an experience you can see, way before you can even taste it. There is no question where you ordered your pizza from when you walk away with a Napoli Trattoria pizza box.
