In a city full a skyscrapers, it is hard to stand out. However, not in this particular case. To brokers looking to rent commercial space, there is a small window to make lasting impression. Those lasting impressions are what we created for 825 Third Avenue in New York City. This building was set to redefine the means of intuitive commercial space, yet no one would be able to tell from the outside. The building underwent a complete gut-renovation and multi-million dollar infrastructure rebuild, all while keeping the exterior of the building the same. It was our job to showcase what the new guts and glory of the building would look like, through striking visuals and a campaign that would stand the test of time. Built on Performance would become the new face of 825 and the bold use of the color yellow, would push the boundaries of commercial real estate.
